Noberasco is a leading company in the production and distribution of dried fruit; the plan for the location of a selling corner in the Food Hall at Rinascente Duomo in Milan intends to remind the customer of the atmosphere of antique, Middle Eastern bazaars though interpreted in a modern key.
The plan is to be flexible enough to be exported to other commercial spaces and has to bear in mind the large offer of products available. As a result the choice of a scheme format was opted for, made up of six different types of containers/display units, each one available in various sizes. The selection includes: containers for recharges, packaging storage, accessories and tools, transparent containers for loose goods, displaying frames for exhibiting trays and for packaged goods. The arrangement is completed by a vertical display fitted with baskets for loose goods and a mobile container for spices. The choice of natural materials such as a selection of woods together with rattan, iuta and cotton tissues used as wall coverings give the selling corner a welcoming and warm atmosphere, much in line with the brand’s values/philosophy.
La Rinascente Duomo, Milan (I)
Built area = 35 sqm